B2B Marketing Blog

How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance

The development of buyer personas is a vital part of any marketing strategy. It informs marketers on how to find the right audience and develop the right message. Often times buyer personas are just characters on a poster hanging on office wall.

But can marketers get more use out of buyer personas?

Yes. By creating personas inside reporting systems like the CRM, marketers can measure marketing performance in terms of how well they engaging audiences who fit persona criteria. In other words, personas are no longer characters but real contacts inside your CRM.  

Keep reading How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance

Topics: marketing reports

6 Marketing Reports Used To Develop Competitive Advantage

In 2007 the Harvard Business Review Press published, "Competing On Analytics: The New Science of Winning" and made an observation.

Companies are competing on analytics and those that can make use of those analytics are the ones who gain a competitive advantage.

Making this relevant to marketers, competitive advantage means:

  • Establishing a lead nurturing path that works

  • Improving velocity through the funnel

  • Increasing BOFU win rates

  • Spending less on paid media and content but generating more leads 

So you’ll get that done by Friday?

Keep reading 6 Marketing Reports Used To Develop Competitive Advantage

Topics: reporting, demand generation, marketing reports

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